Social Media Management Melbourne

Build Trust, Grow Traffic and Gain Traction with a Social Media Campaign that Stands Out!

Build Trust, Grow Traffic and Gain Traction with a Social Media Campaign that Stands Out!

Social strategies to increase brand exposure, generate engagement and boost sales

Customers are more likely to purchase from a company who they interact with on social media. Facebook now has over 1.7 billion active monthly users and Instagram is fast approaching 800 million. Social media management needs to be a core marketing focus for every business.

Melbourne’s leading agency for Social Media Management

social media management focus
social media hands

Social media marketing has a range of benefits

  • Gain valuable customer insights
  • Increase brand awareness and loyalty
  • Run targeted ads with real-time results
  • Generate higher converting leads
  • Provide customer service and support
  • Increase website traffic and search ranking
  • Share content faster and easier
  • Geotarget content
  • Build relationships

HELP YOUR BRAND RESONATE MORE ONLINE

Our Process

Our Social Media Strategy

Every 60 seconds on Facebook: 510,000 comments are posted, 293,000 statuses are updated, and 136,000 photos are uploaded. Social is becoming a crowded marketplace, but you can’t afford to be left on the sidelines. Our Melbourne based team know how to use social media marketing effectively and implement strategies that help you stand out from the crowd.

STEP ONE

Consultation

We get to know your brand and identify your business goals. We will also discuss your ‘point of difference’ and help identify your ideal customers.

STEP TWO

Research

We research your niche, find out more about your competition and help decide which social media channels are best suited for your brand.

STEP THREE

Strategic Roadmap

Our creative team comes up with a variety of content ideas and put together a strategic road map that will help shape your social campaign.

STEP FOUR

Implementation

We initiate the content strategy for your business, monitoring post engagement and other insights to ensure your brand shines!

We help reputable brands in Melbourne and Australia build TRUST, grow TRAFFIC and gain TRACTION.

Every business and industry is different, so our carefully planned approach is customised for each clients’ social media campaigns.

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Chris Eng
May 21, 2025
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Toscano Plumbing
December 17, 2024
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Bondi Dental
August 28, 2024
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Aqeel Meo
August 26, 2024
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Pelican Rouge
January 22, 2024
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Sharleen D'Cruz
December 3, 2023
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Lisa Pope
August 30, 2023
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Daniel Mitchell
July 23, 2023
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mike Greene
July 19, 2023
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Amy Sullivan
March 28, 2023
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Matthew Jones
March 23, 2023
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Candice Bowers
March 22, 2023
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Victoria Brockett
September 5, 2022
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Mark Ryan
August 20, 2022
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Sarah L'Huillier
March 23, 2022
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Dakin Frantz
March 11, 2021
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Clare McLel
July 12, 2020
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David Campbell
July 2, 2020
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Ram Nada
May 8, 2019
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Dr. Brendan Meagher
January 9, 2019
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Carl Lacorcia
November 21, 2018
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Josh Cox
July 20, 2017

Social Media Management Showcase

We’re only successful when you are!

Our Social Media services include:

Strategy development: Crafting a customised social media strategy aligned with the business’s goals, target audience, and brand identity.

Content creation and curation: Designing and producing engaging content. Includes creating a social media content calendar, creating graphics, sourcing relevant articles and other content, writing captions and curating industry-related content.

Posting schedule: Using social media management tools to schedule and automate posts to ensure consistent and optimal timing.

Engagement and community: We can engage with followers responding to comments, and implementing strategies to encourage interaction, such as polls, questions, and user generated content.

Timelines and milestones: In addition to the regular posting schedule, we can also create content for specific campaigns; e.g. Christmas, EOFY.

Paid ads: Creating, managing, and optimising paid social media campaigns to achieve specific goals such as brand awareness, lead generation, or sales.

Analytics and reporting: Monitoring key performance indicators (KPIs) such as engagement rates, follower growth, click-through rates, and conversions. Monthly reporting for plans of 3 posts/week and higher. Analysing data to understand trends, measure ROI, and adjust strategies as needed.

Our Social Media News & Insights

Social Media News & Insights

Some of our latest articles around social media marketing.

Frequently Asked Questions

You have questions? We have answers.

The frequency depends on the platform and your audience’s preferences. Generally, aim for 1-2 posts daily on Facebook and Instagram, 3-5 tweets per day on Twitter/X, and 1-5 posts weekly on LinkedIn. Quality matters more than quantity – it’s better to post less frequently with high-quality content than to overwhelm your audience.

Peak times vary by platform and audience, but general guidelines include weekdays 9-10 AM and 3-4 PM for Facebook, lunch hours and early evenings for Instagram, and business hours for LinkedIn. Use your analytics to identify when your specific audience is most active.

Respond quickly and professionally. Acknowledge the concern, offer to resolve it privately if needed, and avoid getting defensive. Delete only spam or genuinely inappropriate content – otherwise, address criticism transparently as it shows you care about customer feedback.

Focus on value – educate, entertain, or inspire your audience. Use visuals, ask questions, share behind-the-scenes content, and create posts that encourage interaction. User-generated content and authentic storytelling tend to perform well across platforms.

Track metrics aligned with your goals: engagement rates for brand awareness, click-through rates for website traffic, conversion rates for sales, and follower growth for reach. Avoid vanity metrics like follower count alone – focus on meaningful interactions and business outcomes.

No, focus on platforms where your target audience is most active. It’s better to excel on 2-3 platforms than to spread yourself thin across many. Consider your resources and content capabilities when choosing platforms.

Plan content themes around your marketing goals, seasonal events, and industry trends. Use tools like Google Sheets or specialised software to schedule posts in advance. Include a mix of promotional, educational, and entertaining content following the 80/20 rule (80% value, 20% promotion).

Develop a consistent personality that reflects your brand values. Are you professional and authoritative, friendly and casual, or witty and playful? Document your tone, language preferences, and communication style to ensure consistency across all posts and interactions.

Organic content appears naturally in feeds without paid promotion, while paid content is sponsored to reach specific audiences. Both are important – organic builds authentic relationships, while paid amplifies reach and targets specific demographics or behaviours.