AI SEO
AI SEO
Is Your Brand Optimised for AI search?
The digital landscape has fundamentally shifted. While search engine optimisation remains crucial, artificial intelligence is revolutionising how customers discover, research, and interact with brands. Forward-thinking businesses are already adapting their strategies to thrive in this AI-powered world.
You might have noticed AI popping up more and more in search results, and this shift means your approach to SEO needs to adapt too. While Google still holds the largest share of the online search market by a large margin, ChatGPT receives over 37 million search-like prompts per day, and this is continually growing.
Getting ready for AI SEO is about understanding how search engines are using AI and adjusting your online content and strategy accordingly. So how you can prepare your website for this new era of search?
What is AI SEO?
AI SEO is the practice of optimising your online presence and website so that it appears in AI-driven search results, such as AI Overview and AI-mode, as well as ChatGPT, Gemini, Claude, and Perplexity responses. AI has the ability to optimally capture and understand user behaviour and what users want, and this is extremely useful for tailoring your sites to your target audience more effectively.
Since the niche is relatively new, you may also see AI SEO referred to as AIO (AI Optimisation), GEO (Generative Engine Optimisation), AEO (Answer Engine Optimisation), and LLMO (Large Language Model Optimisation), among other terms.
Importance of AI for SEO?
- AI SEO means optimising your site to appear in AI-driven search results and chatbots.
- Search engines like Google are using AI (like MUM and RankBrain) to understand queries better.
- Focus on creating high-quality content that directly answers user questions and intent.
- Using natural language and structured data helps AI understand and rank your content.
- Building trust through experience, expertise, authoritativeness, and trustworthiness (E-E-A-T) is crucial
If you need an AI SEO agency, we’ve got you covered!
Our Process
Starting Your AI SEO Journey is Simple
We keep the process streamlined and simple, to get your brand moving in the right direction!
We help reputable tradies build TRUST, grow TRAFFIC and gain TRACTION.
Schedule an AI SEO strategy call today and receive a FREE audit reviewing your current web presence and a customised proposal to achieve your goals.
Understanding the Shift
AIO vs. traditional SEO: What’s the difference?
While traditional SEO focuses on optimising for search engine algorithms that primarily rank web pages, AI SEO adapts to how AI models understand and present information. AI search platforms can prioritise different sources for responses than traditional search engines. For instance, prospective customers are increasingly turning to generative AI results to guide their choices.
In some cases, visitors from AI search results are shown to convert into customers or subscribers at higher rates than traditional search visitors. This means that adapting your website as AI evolves will give you a distinct advantage over competitors.
Getting ahead on AIO is not just about maintaining or growing sales, but is also an important opportunity to reach new audiences.
Your brand can thrive in the age of AI – if you invest strategically in relevance, representation, and structured digital storytelling.
The Synergy Between SEO and AI Optimisation
SEO and AI optimisation aren’t competing strategies—they’re complementary forces that amplify each-other’s impact:
- Enhanced Content Strategy – AI optimisation demands deeper, more comprehensive content that also performs exceptionally well in traditional search
- Improved User Experience -AI-friendly content is naturally more helpful and engaging for human visitors
- Future-Proofing – As search engines integrate more AI features, optimised content performs better across all discovery platforms
Our AI SEO Strategy
By understanding what AI search means for your website and making smart adjustments to your content and strategy, you can stay ahead of the game. It’s about adapting and making sure your site is still seen and found by the people who need it.
Don’t get left behind; start preparing your website for this AI-driven future today.
Our AI SEO strategies include:
- Website audit for crawlability, indexability, and schema coverage
- Review and update robots.txt, headers, and rendering
- Bing Webmaster Tools setup test and LLM visibility
- Bing places setup
- Quora and Reddit profile creations and engagement
- Regular content creation with LLM friendly framework
- Existing content optimisation for AI summarisation in LLM friendly framework
Don’t let your brand become invisible in the age of AI. We have the experience and expertise to help your brand adapt.
Contact us today to discover how AI optimisation can transform your customer acquisition and brand visibility.
Frequently Asked Questions
You have questions? We have answers.
Building E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness)
Search engines, especially those powered by AI, are increasingly prioritising content that demonstrates E-E-A-T. This framework helps them identify reliable and credible sources. To build E-E-A-T for your website, you should:
- Showcase real-world experience: If you’re writing about a product, have you actually used it? Share your firsthand experience.
- Highlight your expertise: Ensure your content is written by knowledgeable individuals and that their credentials are clear.
- Establish authoritativeness: Build a strong reputation in your niche through consistent, high-quality content and mentions from other reputable sources.
- Demonstrate trustworthiness: Make sure your website is secure, contact information is readily available, and user reviews are positive and managed well.
Focusing on these pillars will not only satisfy AI algorithms but also build confidence with your audience.
The Rise of Conversational Search and Voice Search
Another significant impact of AI is the growth of conversational search and voice search. People are increasingly asking questions in a more natural, spoken way, much like they would ask another person. Think about using voice assistants on your phone or smart speaker. These interactions are often longer and more complex than typed queries.
This trend has a direct effect on SEO:
- Longer, more natural language queries: Users are asking full questions.
- Focus on context: AI needs to understand the conversation and context.
- Direct answers: AI aims to provide immediate answers, sometimes without users needing to click through to a website.
The shift towards conversational search means that the way people ask questions is evolving. We need to adapt our content to match this natural language, providing clear, direct answers that satisfy these spoken queries.
This evolution means that simply optimising for short, keyword-stuffed phrases is no longer enough. We need to think about how users would naturally ask for information and ensure our content provides those answers in a clear, accessible manner. The aim is to be the most helpful and relevant source, whether the query is typed or spoken.