Kadota Finance

About the client

Kadota is a Melbourne-based financial company with over 20 years experience. They focus on loans, tax and advice, delivering exceptional service to help our clients reach their financial goals. Whether it be mortgage broking assistance for a home loan, personal or business tax via our accountants or more general financial planning, Kadota will deliver.

Objectives

• Increase non-branded organic reach (clicks & impressions) of main targeted keywords relevant to mortgage broking, accounting and financial planning.
• Increase organic visibility of the website including across local search
• Increase leads generated through the website
• Increase total keywords ranked on Page 1

Strategy

• A new SEO campaign focusing on increasing the presence across a range of keyword themes.
• Keyword research – to compile raw list of keywords which cover most of the services provided
• Keyword mapping – mapping raw list to suitable pages
• Building new target pages for themes which didn’t have an existing page and dedicated suburb pages for location rankings
• Content analysis for all target pages and improvement from both a copy and technical aspect
• Adding evergreen content and blog articles on the site considering informational, educational, commercial and transactional related terms
• Implementing a link building strategy to not only increase the domain authority of the site, but to improve the contextual nature of the backlink profile, with relevant links from niche sites

Results

Over a 16 month period:

500% growth in organic traffic
12 keywords on Google page 1
320% jump in conversions

Organic Search Traffic Chart

12 target keywords on the first page of Google, including:

• accountant blackburn
• blackburn accountant
• burwood accounting
• burwood accounting firm
• financial advisor blackburn
• tax accountant blackburn
• financial planner box hill
• mortgage broker blackburn
• tax accountant ringwood
• financial planner croydon